The New Media: A Matter of Perception Not Just Integrity!

Posted on August 14, 2011

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While there are some who might be willing to share that it is the government who should boost its presence in the internet in response to the new media which is increasingly popular among the younger generation. Apparently that must and should be so. And some who might also say that the government should be transparent when issuing “related informtions.”  All these comments make us feel that the government must be held responsible to ensure mainstream media must fulfill the consumer need of the young. This is because s some claim that the young “do not trust the information from the mainstream and  traditional media. They say the  young and the new media are inseparable and  considered synonymous  one may wonder their  significance and relevancy by which the government could play? And yet again it must be clear what  and who the  “government” are you referring to.

Today  there are two governments run by different sets of people. On one side there is the so-called “the government led by the majority” nd on the other there is  “the government led by the minority”.  You know what I mean-lah! And the people at large are confused when someone mention “government of the people” while in actual fact they sre referring to  “the  government led by the minority.” These are the people who will shout and brag about  saying ” we represent the rakyat (the people).

So the definition of the term “government” and ‘the rakyat”  is not clear. The armchair critics “just say the government” (which government?) and political leaders always mention “we serve the rakyat” (which rakyat:  the majority or the minority?) Confused confused and more confused. Eventually this has led us to believe that whoever control the media should control the mind and most importantly the perception. And so we come to one central issue: Is it perception or integrity that we are dealing with. And as most people say since the new media is more popular among the young does that mean the traditional mainstream media is not because its function is mainly based on integrity? How then you define integrity  in relation to information? Then can someone distinctly  claim all informations whether they come from the new media or the mainstream media are what the media jargon say “matter- of- fact information”. Or the information are just political gossips based on rumours and are spinned as “the truth from a genuine source”.

To me I would rather say what the information that we get  in the new media are still questionable becuse more often than not they a re based on opinion and will certainly create what one could say  as “perceived idea.” And presumably this will take centre stage in due course and this idea will then be picked  by the young as the true information they could not resist to hear or read. On the contrary there are some who insist such information are just hearsay spinned by some political lunatics. So it is not entirely correct to say that the “goernment” should do something to justify their thinking when it comes to fulfilling the sonsumer needs of the young in terms of the role of the new media. It has got to with the people who control the new media and the motives they would have had to help sway the young to switch side. As for the older genertion .k.a. the matured they will stick to their “sense of purpose” and will not switch to “the popular decision” of the young. Unless of course political leaders of the governments of “both sides of the divide” are competing vigorously that they must and should put their interest in the young. No matter what possible means they  can use  to gauge popularity and fathom their political strength among the restless young.

Forget about integrity and will mintain “full speed ahead” to steer perception of the young. That is the target. The young could not care less about the integrity of the mainstream media! For reference below is a report by BERNAMA on the New Media Presence with opinions from two notable personalities:

Government should boost New Media presence New Straits Times 11 August 2011

KUALA LUMPUR: The government must boost its presence on the internet by mastering the new media such as ‘Face book‘ and ‘Twitter‘ which are highly popular, especially among the young.

Institut of Mind Development (INMIND) chief executive Norizan Sharif said
the conventional way of tackling issues using the mainstream media was
ineffective.


“The government must respond to the new media, otherwise the people treat
its allegations as true.


“Currently, we don’t see the government responding in Facebook, we also
don’t see any (government) initiative in answering in blogs and Twitter. We can

see many opposition Members of Parliament in Twitter, but on the government
side, the number is dismal,” he told Bernama.

Norizan was commenting on a statement by Home Minister Datuk Seri Hishammuddin Tun Hussein yesterday who said the opposition used the new media to instigate the people to take part in illegal activities for political gain although the news they highlighted were untrue.

Hishammuddin said the government found it difficult to explain the situation

on the illegal gathering on July 9 despite the various existing media channels
being used, following the widespread use of the new media by the opposition.

Norizan, who also wrote in the blog http://www.nobisha.com said the absence
of government engagement in the new media handicapped it so much so that it
encountered difficulties in answering issues relating to the illegal
gathering.

He also suggested that the government activate efforts to download every
announcement or good news to YouTube because studies found that the young spent
part of their time surfing the internet.

Meanwhile, Universiti Kebangsaan’s History, Politics and Strategy Study
Centre senior lecturer Abd Ghapa Harun said the mainstream media must also
dispel the fallacy that they still monopolised news distribution.

“It is important that the government is transparent when issuing related
information when facing an issue because this will build confidence in the media
being used by the government.

Abd Ghapa also said that emphasising a high level of integrity among the
mainstream media by the government, would in itself weaken the public trust in
the alternative media.

He said the integrity of a large portion of the content of the alternative
media was questionable compared to that of the mainstream media. — BERNAMA

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